Reinforcing Nielsen as the authority on consumer insights, specialists from The Nielsen Company (Thailand) Ltd. were invited to speak and conduct training sessions at “Marketing Research & Consumer Insights 2013” by Asia Business Connect –Thailand’s leading conference and training organizer for major businesses and their key executives. The conference was attended by corporate clients who gained new perspectives from Nielsen’s Director of Consumer Research Sa-Nga Bunchongprasert with his
Thailand among the world’s most optimistic nations Thailand tops global ranking for the largest number of savers Thailand posted a strong, 10-point increase in consumer confidence at the end of 2010 with a Consumer Confidence...
Thais expect Brazil to win Within the region, Koreans are most keen to watch the World Cup while Indonesians are the game’s biggest fans With the World Cup finals due to kick off in Johannesburg on 11 June, a global survey...
THAI Consumer MORE OPTIMISTIC ABOUT PERSONAL FINANCES AND JOB SECURITY IN 2010 But Spending Still Restrained Consumer confidence in Thailand during the fourth quarter 2009 reached its highest level...
The Nielsen Company today announced the appointment of Aaron Cross to the position of Managing Director for its Consumer Group in Thailand. Cross moves to Thailand from his position as Managing Director for Nielsen Vietnam, a role he took up in...
Thai consumers top the world as the biggest consumers of Vitamin/Dietary Supplements, with 66 percent claiming to use them and half (33%) using them on a daily basis. The survey...
Internet presence essential for destination marketers as more Indians source travel information online: Nielsen With over half of Indian travellers using the internet to search for information about destinations aboard, travel operators and tourist...
THAI CONSUMERS TIGHEN THEIR BELTS Consumer confidence dives around the world, with the latest Nielsen Global Consumer Confidence Index hitting an all-time low of 84 since 2006 according...
THAILAND LEADS ASIA PACIFIC WITH MOST PEOPLE WORRYING ABOUT CALORIES, FAT AND CARBOHYDRATES Three in four (75%) Thai online consumers say they take notice of packaged goods labels containing nutritional information compared to two years ago and...
To help travel industry professionals better understand the growing Indian outbound travel market, The Nielsen Company has joined forces with the Pacific Asia Travel Association (PATA) to launch the first ever...
According to a global food packaging survey conducted by The Nielsen Company, a shop’s environmental friendliness is the last consideration for consumers when choosing a grocery store, while Good Value for Money ranks...
“Promotions and regular price discounts” the best indicator of Good Value Good Value for Money is the most important factor for world consumers in determining where to spend their grocery dollars, according to a global survey...
THAI CONSUMERS OPT FOR SELF-MEDICATION OVER DOCTOR’S APPOINTMENT Key findings from a global health survey conducted by The Nielsen Company has found that headaches, sleeping problems and sore...
The Pacific Asia Travel Association (PATA) and The Nielsen Company China have announced a broad strategic partnership focused on delivering unrivalled statistics, analyses and forecasts to the Asia Pacific travel and tourism industry....
Thai consumer confidence fell sharply by fifteen points from 107 to 92 over the last six months. Thai consumers were pessimistic over job local prospects and nearly half of them didn’t seem confident about the...
AUTOMOTIVE MANUFACTURERS TAP INTO THE ENORMOUS CHINA MARKET DEVOTING CLOSE TO HALF THE REGION’S AUTOMOTIVE ADVERTISING SPEND As economies continue to thrive hand in hand with consumers’...
Thai consumers ranked first in the world in dedicating to their facial treatment and hair care, and if money were no object, they would still continue to care for their face and hair...
Thai consumers lead the world as the most frequent buyers of ready-to-eat (RTE) meals, with 75 percent claiming they have no time to prepare proper meals from scratch, according to ACNielsen, a unit of The Nielsen Company, and the...
Newly branded, streamlined company; Focus on innovation and integrated services; Helping clients find clarity in complex markets In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global...